The Sir Groovy 'Help Real Music Stay Alive' initiative started as a commitment to the music labels and independent bands who are our partners. We care to support the community of real working musicians who make their living touring, doing live shows, making new music. As the global economy continues to struggle, and CD Sales shrink, it is important for all bands and musicians both the established and the upcoming to develop alternative sources of income such as music licensing in order to maintain sustainable long-term careers without depending sole on revenues from CD sales and digital downloads.

Sir Groovy’s core mission is to restore confidence in the music industry and help create opportunities for more bands to have their songs heard in television shows, film and commercials. We want to ensure that bands have steady sources of income to help them keep making music.

Sir Groovy works closely with many partners in the media industry to raise awareness of the importance of independent music. Everyone wins when media supports career and upcoming artists by placing their songs in productions rather then using cheap stock music.

The inspiration for Sir Groovy's initiative in pushing for more use of  real music in television and film comes from our experiences in seeing great talented bands who were struggling to stay  afloat due to the poor economy and weakening markets for CD sales and concerts. There are many bands who make more than half of their annual income from ad placements and television shows.  Sir Groovy wants to open these types of income opportunities to all performing artists and not just a select few.

Please help keep bands making music, and setting the stage for new acts to come along by creating a market where they can support them selves and succeed, and no longer depend only on CD sales, radio and live performances to attract new fans and keep their careers going.