Nickelodeon + Nintendo team up with Beyonce and Sir Groovy
for the Style Savvy commercial
Style Savvy is a fashion video game published by Nintendo, released for the Nintendo DS. The video game turns players into managers of a virtual boutique. As part of the game's launch campaign, Nintendo partnered with R&B star Beyonce and children's channel Nickelodeon to promote the game to its key demographic, young girls.
The commercial premiered on Nickelodeon, featuring Beyoncé playing Style Savvy on her Nintendo DS. In an interview before the shoot she says "Fashion is something I've been familiar with my whole life,". So when Nintendo tapped her to represent its product, she was happy to oblige.
During post-production of the commercial, the editors at Nickelodeon reached out to Sir Groovy to help them find music that would best connect with their audience. Sir Groovy's team recommend the song "Ha Ha Look at me now" by Los Angeles band Deanna Lee and Mike Geier. The song gave the commercial an upbeat, positive vibe which was just what the Nickelodeon team was looking for.
Nickelodeon
Client Since: February 2010
Channel Nickelodeon
Project Style Savvy for Nintendo DSi
Nickelodeon is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers ages 2–6. Nickelodeon is ranked as the #1 cable channel as of 2011
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