CARIBBEAN DIGITAL SHIFT
A true spirit giant, Malibu has a great history of traditional advertising, playing on their vibrant Caribbean heritage. Great Works was appointed as the global digital agency of record for Malibu. Since the engagement began, Great Works has been faced with the challenge of successfully managing the brand’s shift to the digital world. The project: to install permanently the brand’s Caribbean mindset online, to create exclusive branded content that is relevant to their core consumers, and eventually to leverage the conversation about the brand online in a clever and playful way.
In 2010 Great Works and Sir Groovy started working on several projects to enhance the music experience consumers had while engaging with Malibu Rum online. We selected bands from all over the world to be a part of Malibu's online marketing efforts through their website and social media platforms. During the course of our project 75 different Sir Groovy bands were selected to be part of various online marketing spots.
Malibu
Client Since: April 2010
Advertising Agency Great Works NYC
Brand Name Malibu Rum
Project Radio Maliboom Boom
Malibu is the original Caribbean rum with natural coconut flavor and the world’s favorite, selling 3.7 million cases each year in more than 150 countries. With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails to help consumers “Get Your Island On.” In July 2009, Malibu was integrated into The Absolut Company, a subsidiary of Pernod Ricard.
Recent News
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POWER PLAYERS: 30 UNDER 30
Billboard's Power Players special feature recognized our President/COO Karimah Day as one of the top rising young executives who are driving the media business forward. Other prominent executives who have made the list include Facebook founder, Mark Zuckerberg.
02-22-2012
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A NEW REVENUE STREAM
Elmore Magazine called in our Chief Revenue Officer Guilherme Campellon to comment on the state of the music licensing industry, national and global market size, the opportunities for unknown indie label artists to tap new revenue streams and make big bucks, and the impact of social media ...
02-22-2012
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THE I-LIST
For 2 years in a row, Movie Maker named us one of the top companies film makers everywhere need to know about.
02-22-2012
