PROVIDING GLOBAL MUSIC FOR A GLOBAL COMPANY
In 2009 Sir Groovy teamed up with the creative team from BBDO and BlueRock to help bring a foreign taste to AT&T's new 3G campaign.
While coming up with a series of online videos to market AT&T’s new 3G services, the advertising creatives at BBDO needed to license music from Russia to help give authenticity to campaign. Through our online platform, editors at BlueRock were able to use our search engine to find The Kuban Cossack Chorus (Russian: Кубанский Казачий Хор), a leading Folkloric ensemble in Russia .
Our easy to use platform made it very easy to find the specific sound BBDO was looking for. And since our entire catalog is pre-cleared for immediate licensing, the fact that these were Russian copyrights didn't slow the editors in the licensing process.
AT&T
Client Since: August 2009
Advertising Agency BBDO Worldwide
Post Production Facility Blue Rock
Brand Name AT&T
Project AT&T Mobility 3G
AT&T Inc. (NYSE: T) is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services. As of 2010, AT&T is the 7th largest company in the United States.
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